Last week I decided to go the Marni at H&M sale. For those of you who don't know (or care) what this is, a super-cheap clothing store called H&M does occasional partnerships with designers where they create a special collection of clothing and H&M releases them on one day with lots of hype. I have never done anything remotely like this, but I thought it would be fun to try. Since this is Zürich, it also seemed pretty harmless, since shoving and shouting in stores thankfully isn't really our style here. Besides, the idea of scoring any dress at less than 300 CHF seems like bargain-hunting at this point--to score a designer dress at that price point sounded like a dream come true.
Anyway, I should have known better. No, there wasn't any shoving or shouting. At least I don't think there was--I never actually made it in.
To start at the beginning: my friend and I were having coffee a couple of days before the sale and decided to walk down to H&M to scope it out. Since my friend is on crutches she was really just humoring me; even in Zürich crutches are probably pushing it at an event like this. There were some rules posted in the window which we carefully read, and said things like "you can only buy one garment in one size" and "there is a three-day return policy." I also went online and found the same list. Both places emphasized that the doors opened at 9:00 a.m. on the day of the sale. No probs.
On the night before I started to think: this is way too easy. There is no way that I am going to rock up at 9:00 and walk into that store. So I decided to go online and see what the blogosphere & co. had to say about it. In NYC people were apparently lining up at midnight to get a spot in line. Bloggers warned that shoppers would only have 15 minutes to shop--in Hong Kong only 10--so be sure to wear leggings or other clothes that you could try clothes on over. Well, I knew for sure that no one would be lining up all night in Zürich. Can you imagine? People lined up on the sidewalk at night? That simply would not do. And why should it? Sounds like craziness to me. After all, these are clothes, people. At H&M, for heaven's sake. But I felt--I knew--there had to be some catch that I didn't understand. I went through the pictures of the collection online anyway and plotted my strategy--what to pursue first, what to look for later, what to avoid.
I arrived at 9:03, and was relieved to see no evidence of chaos on the street. Inside, things were quiet as well. There was a small buzz at the bottom of the escalator, at the top of which I could clearly see the Marni women's collection. A sales associate was talking to an excited (small) group of ladies but I couldn't make out anything they said. I launched into my best German (which isn't very good) and told him I didn't understand. He very patiently and slowly explained to me that I needed an armband to shop the Marni collection, and that without one I should just come back around noon and see what was left. I was so bewildered and exhausted from the German that I walked away. I felt so defeated and stupid. Of course I needed an armband! What was I thinking? So I called my friend, and she kindly pointed out: what armband? What the heck was he talking about? The website and the store rules didn't say anything about an armband!
I marched back into the store because I am more curious than I am afraid of looking stupid. Also, I already looked stupid so I really had nothing to lose. Also, it was probably more like slinking than marching. I spied my friendly sales associate and heard him speaking ENGLISH to a couple of fellow foreigners. Oops. In my zeal to speak German everywhere I go, I had forgotten I could just try English. From my stealth eavesdropping, I heard him explain that armbands were handed out at 7:30, and that the armbands assigned you a shopping time to come back for. He also explained that there probably wouldn't be anything left by 11:30 or 12:00 when the doors opened to the public. He then repeated to them the same thing he said to me, which is that the Marni men's section was open. I walked over there and consoled myself with the fact that the clothing seemed to be H&M quality at much higher prices (a very boring and cheap-looking jacket for CHF 299).
Rather than settle for my sour grapes, I decided to shop the way I do best. I hit the gourmet market on the basement level of the Globus department store across the street and scored better than I could have ever hoped for at H&M. I found heirloom tomatoes and basil oil for my lunch, real fresh violets and sugared lilacs for Sabrina's birthday cake, and white peppercorns for the evening's stir-fry. Then I met my friend for coffee again and headed home happy, and full of this silly story.
photos: scene of the crime. note the dude (wearing suit with red tie) there to manage the very orderly, quiet, and polite crowd of middle-aged ladies.